Businesses urged to back the first ever accessible shopping day

West Oxfordshire businesses are being urged to support the UK’s first day dedicated to accessible shopping.

The date has been set for 13 November and is designated as ‘Purple Tuesday’. It will see retailers across the country – and online – introduce new measures to make the shopping experience more inclusive for disabled customers.

Several leading brands with stores in West Oxfordshire have pledged their support.

The Witney Sainsbury’s store will hold two quiet hours during the day with background music and lighting turned down, while the Marks & Spencer outlet in the town will display information about accessibility and ensure all staff can handle queries from customers with differing needs.

Witney Shopmobility will also be opening especially on the Tuesday to show their support. Shopmobility will loan anyone with a disability a scooter, wheelchair or crutches, free of charge, to help them get around the town centre. 

The day, co-ordinated by the disability organisation Purple, has been endorsed by the government with the Minister for Disabled People, Health and Work, Sarah Newton, asking local councils to help spread the word. 

Cllr James Mills, Leader of the Council, said: “We are keen to promote initiatives that help to improve accessibility and are pleased that retailers in our district are supporting Purple Tuesday and hope that more will sign up, or take part.”

Research by the Department for Work and Pensions puts both shopping and eating and drinking out in the top three most difficult experiences for disabled people based on accessibility.

For more information please visit

West Oxfordshire District Council
New Yatt Road
OX28 1PB